Growing Fast, Yet Cash-Strapped? Why Strong Cash Flow Matters More Than Profit
Your business may be growing steadily, with profits on the rise a strong indicator of success. Yet even profitable companies can face cash flow challenges if financing, operations, and investment activities aren’t aligned. To protect financial stability and support sustainable growth, businesses must prioritise proactive cash flow management. For many, outsourcing financial services offers a strategic advantage improving efficiency and enabling better, faster decision-making. Cash Flow 101: More Than Just Money In, Money Out At its core, cash flow reflects the movement of money into and out of your business. Think of it as the financial pulse that determines whether you can: Pay your team on time Fund new projects Ride out a downturn Invest in long-term growth There are three primary types of cash flow to monitor: Operating Cash Flow – cash from your core operations (e.g. sales, services) Financing Cash Flow – cash from loans, equity, and repayments Inve...